Frequently Asked Questions:

SPU's Visual Identity Explained
Q. What elements make up SPU's logo?
Q. Why does SPU have a visual identity?
Q. What are SPU's colors?

Uses of Old Stationery
Q. Besides stationery, what other printed pieces are parts of the new package?
Q. Speaking of stationery, should old stationery be used up before ordering the new?
Q. Why is consistency so important?

How to Order New Stationery Online
Q. What is the ordering procedure?
Q. What is the ordering schedule for my stationery needs?
Q. Where is the order form?
Q. What should I do if I have submitted an order with an error?
Q. What if I need to order a quantity that is not listed among available options?
Q. How will my department be billed for my order?
Q. How long will it take to receive my order?
Q. How can I review a previous order?

Departmental Use of Logo Identity
Q. Is it appropriate for faculty or staff to use the new logo in a print publication or electronic format?
Q. How can a logo be obtained for on-campus print or electronic applications?

Help and Feedback
Q. What is the role of University Communications in this new logo?
Q. Who should I contact with questions about the new identity system?

SPU's Visual Identity Explained

Q. What elements make up SPU's logo?

A. SPU's logo is made up of three components:

• The "torch" symbol, introduced in 1984 and represents SPU's commitment to scholarship and Christian faith.
• The word form "Seattle Pacific University."
• The University's vision phrase, "Engaging the culture, changing the world."

In most cases, these three elements will be used together on printed materials and other media that call for a visual endorsement by Seattle Pacific University.

Q. Why does SPU have a visual identity?

A. An institution's visual identity communicates the essence of the institution.

The words "Seattle Pacific" are more prominent and the vision line "Engaging the culture, changing the world," is included as part of the overall identity. This approach not only highlights "Seattle Pacific" as our brand name, but it also proclaims our ongoing pledge to make a difference in the world through the lives of our graduates, the scholarship of faculty and our commitment to community.

Q. What are SPU's colors?

A. SPU's institutional colors are maroon and white. However, this does not mean that the torch symbol or word form must always appear in these colors.

Because of the great variety of graphic applications, the use of color on the identity will vary depending on the need.

For example, SPU's new institutional stationery is printed using maroon, black, and gray on white paper. Our primary colors are prominent, but in addition, the black and gray are used as accents to produce an overall professional and contemporary visual identity.

Uses of Old Stationery

Q. Besides stationery, what other printed pieces are parts of the new package?

A. In addition to standard letterhead and #10 carrier envelopes, a variety of other pieces have been designed for faculty and staff use. These include:

• Business cards
• Memo pads
• 6"x9" and 9"x12" envelopes
• Mailing labels
• #9 business reply envelopes
• #10 window envelopes
• Fax cover sheets

Q. Speaking of stationery, should old stationery be used up before ordering the new?

A. For visual consistency on and off campus regarding Seattle Pacific University, we would prefer that all offices begin to use the new stationery. But we realize that some offices may still have a supply of old stationery.

Therefore, we suggest that offices order new stationery to use in off-campus correspondence (i.e., letters, etc.). Use old letterhead for on-campus communications or for scratch paper. The old stationery could also be recycled.

Q. Why is consistency so important?

A. Consistent use of the institutional logo, printed materials, institutional colors, typography, and other design elements are essential to build a strong, cohesive, professional image.

How to Order New Stationery Online

Q. What is the ordering procedure?

A. Once you have decided which materials to order:

• Click "Go to Order Form" or click "Online Orders" in the navigation bar.
• Enter the Banner Information System by entering your SPU username and password, click on the Employee Menu and select the "Stationery Products Menu."
• Then click "Create Order."

Once you are on the order form:

• Enter your contact information and select the materials you would like to order, entering the appropriate information.
• Follow the examples given when entering names, titles and contact information.
• Click "Verify Order."

You will next be asked to confirm your order — carefully review the information for accuracy.

• If you need to make edits, click "Edit Order Form" and you will be returned to the order form.
• If the information is accurate, click "Submit Order."
• Print the confirmation page for your records.
  

Q. What is the ordering schedule for my stationery needs?

A. Each Tuesday morning, campus orders are sent to the printer. If an order isn't received before the batch goes to the printer on a Tuesday, that order is included in the next week's batch.

Once the printer has a week's batch, production begins. The printer will then fax a proof of the order to the department contact for each order.

Note: Beginning July 1, 2009, to keep costs down, orders will be delivered once every two weeks, not every week.

Q. Where is the order form?

A. The online order form for printed stationery materials is in the Employee Menu of the Banner Information System.

Q. What should I do if I have submitted an order with an error?

A. After you click "Submit Order" and receive confirmation, your order will be held until Tuesday and then sent directly to the printer.

If you believe you made an error on the order form, immediately send a cancellation request by clicking the button marked "Cancel Order" and following the directions given. If cancellation is received before the next Tuesday at 10 a.m., that original order will be cancelled and you can then resubmit a corrected/different order.

Q. What if I need to order a quantity that is not listed among available options?

A. If you need to order higher quantities than those available on the order form, select "Special Instructions" at the end of the order form and enter your desired quantity in the text box to the right.

A University Communications representative will review your instructions when your order is sent to the printer.

Note: Large orders requiring a purchase order (P.O.) will take additional time and your department's budget representative will be required to sign the form.

Q. How will my department be billed for my order?

A. The printer will send an invoice to the Finance Office that is itemized by budget number. The Finance Office will charge your account upon receipt of the invoice.

Q. How long will it take to receive my order?

A. Your order will be printed and shipped after the approval of your final, faxed proof, if it is submitted on time.

Note: Beginning July 1, 2009, to keep costs down, orders will be delivered once every two weeks, not every week.

Q. How can I review a previous order?

A. To review your previous order, go to the Stationery Products Menu on Banner's Employee Menu. Select "Review" or "Cancel Previous Orders," input the applicable information requested and click "Search."

Departmental Use of Logo Identity

Q. Is it appropriate for faculty or staff to use the new logo in a print publication or electronic format?

A. The Office of University Communications (UC) is charged with overseeing the use and implementation of SPU's visual identity package, as well as any print or broadcast communication intended for off-campus distribution.

Therefore, departments are requested to contact UC prior to undertaking design or publications efforts that are meant for off-campus constituencies. However, departments may use the new logo identity, within its consistency guidelines, for on-campus applications, if necessary.

Even in these cases, UC personnel would be happy to provide advice if the department so chooses. Similar guidelines for electronic (web) communications are still under discussion. However, at this time, faculty and staff are able to use institutional logos on their web pages, etc.

Again, UC staff members are available to advise which format and use might best serve the individual project.

Q. How can a logo be obtained for on-campus print or electronic applications?

A. Following the use guidelines outlined above, various institutional logos can be downloaded from the "Institutional Logos" and "Downloads" pages of this website.

• If you know which version and format you need, follow the instructions provided.
• For print use, download TIFF files for black and white or one-color projects.
• Download EPS files for projects using black plus additional colors.
• For web or other electronic projects, download GIF files.

Help and Feedback

Q. What is the role of University Communications in this new logo?

A. University Communications, within the Office of University Relations, has the responsibility to monitor the visual image of the University to its various constituents. This mandate has been endorsed by President's Cabinet as the standard to be followed by all University personnel.

Should there be some problems in implementation of any aspect of the graphic standards related to the visual identity program in your area, contact us as listed below.

It is our desire that all those employed by Seattle Pacific University will have pride in the visual image of the University. We believe the new visual identification system will significantly strengthen the University's stature in the mind of our public.

Q. Who should I contact with questions about the new identity system?

A. For questions related to the new visual identification system or the ordering process, please contact Hope McPherson at hmcpherson@spu.edu or Julia Weir at julia@spu.edu in University Communications.