1. Introduction to social venture

> Describe the value of social ventures, including the impact on society.

> Show the value to students of the Social Venture Plan Competition

> Form teams with individual students

> Develop rough draft of each team’s mission statemen

Jeff Van Duzer (dean SBE/faculty)

Steve Schwab (guest)

Jeff Keuss (SPU faculty)

2. Defining a social venture

> Describe overview of business planning

> Apply business planning process to the creation of social ventures

> Refine rough draft mission statements of each team

Herb Kierulff (faculty)

3. Market research

> Assess the level of need for the business enterprise and the social service.

> Introduce methods and tools for understanding the market(s) to be served.

Roger Howarth (guest)

4. Product definition and social impact

> Define the specifications of both the profit generator and the outcomes for society.

Sandy Gibb & Tracy Groscost (guests)

5. Product distribution

> Develop product or service and channels of distribution.

Jim Rand (faculty)