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Teaching areas: Research interests: Experience: After joining the faculty at the School of Business and Economics in 1984, she continued her practice as a marketing research consultant and prepared psychographic profiles for consumers in 90 metropolitan areas in the United States and Canada. Regina has published papers in marketing education, consumer behavior, and international marketing. She has been the president of the Puget Sound Research Forum, director of the American Marketing Association, Puget Sound Chapter, and is currently serving as president-elect of the Marketing Educators' Association. |
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