| Popular
Magazines |
Scholarly
Journals |
|
PURPOSE |
|
To provide
articles generally designed to inform or entertain and to sell
advertising.
|
To present
the results of original research, conference proceedings, or
offer a review of the literature to professionals or scholars in
a given field. |
|
AUDIENCE |
|
Intended
for a mass audience or general readership. |
Intended
for specialized readers who are scholars or professionals. |
|
FORMAT |
|
Designed to
be attractive and appealing with much use of color, graphics,
and illustrations. |
Has a plain
appearance. May contain graphs, charts or tables, which are
usually in black and white. |
|
STYLE |
|
Presented
in a non-technical, easy to read, style that can be understood
by anyone with a high school level reading level. |
The style
is usually highly technical and may contain jargon specific to
the author’s field. Comprehension requires the reader’s full
attention. |
|
AUTHORS |
|
Authors are
often staff writers or freelancers, professionals writing to
make money. These authors usually write articles on a range of
subjects for a number of magazines. |
Authors are creditable scholars or
professionals in a specialized field. They publish to share
findings and to promote their academic and professional
standing. Often they are unpaid for articles. |
|
PUBLISHERS |
|
Magazines
are produced by commercial publishers. Occasionally, some may
be published by a professional association. |
Most
journals are published by or in association with an academic
institution or a professional organization. |
|
ADVERTISING |
|
Advertisements promoting a wide variety of products and services
are found in magazines. These ads are professionally produced
and frequently appear in color. |
Journals
contain little or no advertising. Ads that do appear either
directly relate to the reader’s scholarly/professional interests
or are job announcements. |
|
CITATIONS |
|
Most
magazines do not formally note their sources in a bibliography. |
Sources are
cited in journals by footnotes or bibliographies using a
standardized format. |
|
INDEXING |
|
Articles in
magazines may be found in general indexes such as EBSCOhost's
Academic Search Premiere or ProQuest's Research Library Complete.
|
Scholarly
journals are indexed in many different types of sources
depending upon the subject you are interested in. For example
in ERIC one would find scholarly journals for Education,
while in CINAHL one would find scholarly journals for
Nursing. |
|
EXAMPLES |
|
Time
US News & World Report
Car and Driver
Businessweek
Ladies Home Journal |
New England Journal of Medicine
Western Political Quarterly
Journal of Religion
Educational Research
Developmental Psychology |